Campaign: Buy One, Give One Comforter Program
Company: The Company Store
Nonprofit Partner: Family Promise
Launch Date: January 5, 2012
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Campaign Description:
Now through the end of March 2012, The Company Store will donate a comforter to a child with every comforter purchased from their web site or catalog via a new cause marketing program.
Our Take:
This standard buy-one-give-one campaign does a fantastic job in sharing the mission of its nonprofit partner. The Company Store's warmth for the cause of youth homelessness goes beyond their comforters as evidenced by the campaign's presence on its main corporate website and Facebook tab dedicated to their cause marketing initiative.
