Blogust

Campaign: Blogust
Company: Walgreens Pharmacy
Nonprofit Partner: United Nations Foundation
Launch Date: August 1, 2013

Campaign Description

The United Nations Foundation’s Shot@Life initiative has launched their second Blogust effort. Every day in August, an influential writer will share a blog post about a young person who is important in their life or an experience of their own at a certain age. For every comment on any of the 31 posts, Walgreens Pharmacy will donate a life-saving vaccine (up to 50,000 vaccines) to children around the world.

Our Take

This campaign is a prime way to leverage the huge power of online influencers in a way that makes a difference for a tangible cause. Blogging communities have long been trained to add their voices to an important conversation via blog comments. This effort harnesses the power of those comments for good. The fact that each day brings a new story from a new blogger keeps audience interest and engagement high. What’s your take on this blogging relay? Share in the comments below!