GlobalGiving provides a useful online listing of “Every Term You Need To Know” related to corporate cause marketing such as:

“Embedded Generosity: Embedded generosity is the practice of bundling a charitable donation or effort into the purchase price of a product. For example, a dog food company may promote the fact that they donate $1 to animal shelters for every bag of dog food they sell.”

For Momentum offers a downloadable glossary of containing “the definitions for over 275 cause marketing industry terms used by savvy businesses and nonprofit organizations.”

Get The Glossary