Corporations today know that putting purpose and doing good at the core of a business model is increasingly important, especially among employees. These companies also know they need to do more than just tell their employees about CR efforts and nonprofit partners. They want to engage their employees in the positive impact of their nonprofit partners. And they often look to their nonprofit partners to create employee activations to drive participation in the issue and strengthen the partnership.
Naturally, nonprofits are always looking at ways to make their partnership more attractive and sustainable to corporate partners, so are eager to help craft these employee engagement programs. But building partnerships that appeal to corporate execs is one thing. Creating partnerships that truly drive employees to action is an entirely different challenge. DoSomething.org’s Meredith Ferguson delivers a behind-the-scenes look at the insights and tactics that DoSomething.org’s consulting division help companies and causes integrate into their employee engagement programs.
You will learn:
- What matters to today’s employees and what doesn’t when it comes to engaging around cause
- Strategic tenets that drive employee engagement and participation in cause-related activities
- How to create effective scalable, turnkey programs
