Brita goes Back to School

Brita this month is handing out reusable water bottles and coupons on eight college campuses to drive students to local stores to purchase one of its signature water pitchers. The program kicked off on Aug. 20 and runs through September at the Evergreen State College in Olympia, WA, George Washington University in Washington D.C., Gonzaga University in Spokane, WA, Pennsylvania State University, University of Arkansas-Fayetteville, University of California-Berkeley, Washington University in St. Louis and Wesleyan University in Middletown, CT. (9/1/10)

read full article