Access Recording (Free to EFG Members or $99)!
Watch the webinar recording for an outstanding case study illustrating the positive business and social impacts that can accrue when a company adopts a purpose-centric orientation.
In 2019, BraunAbility, an Indiana-based manufacturer of wheelchair-accessible vans and lifts, launched its own purpose-driven global movement, Drive for Inclusion, which advocates for improved accessibility and independence for those living with mobility challenges, as well as their caregivers. (One in three Americans admit having a bias against people with disabilities. BraunAbility is focused on challenging that bias to elevate individuals with mobility challenges.)
BraunAbility CMO Chris Carlisle and Jeff Fromm, author of “The Purpose Advantage,” share lessons that you can adapt to your own efforts.
You will learn:
- How BraunAbility grew brand awareness 30% faster than the nearest competitor
- How this new purpose focus doubled BraunAbility’s organic social reach
- How the company recruited an army of brand ambassadors to provide their perspective on new products and content strategy
