After the horrific killing of George Floyd, numerous brands felt compelled to make public-facing statements of support for the Black Lives Matter movement. Many floundered, however, at expressing their commitment to the cause and steps to move forward.Download Slide Deck
Brands Becoming #BLM Allies: Lessons From Ben & Jerry’s
Global Activism Strategy Manager, Ben & Jerry'sChris Miller has a unique position within the corporate world focused on advancing social justice through the day to day operations of an ice cream company. He is responsible for development and execution of the company’s issue advocacy campaigns that are rooted in its progressive values. Ben & Jerry’s has a long history of running campaigns on issues as diverse as support for mandatory GMO labeling, marriage equality, money in politics, and climate change.