After the horrific killing of George Floyd, numerous brands felt compelled to make public-facing statements of support for the Black Lives Matter movement. Many floundered, however, at expressing their commitment to the cause and steps to move forward.
Ben & Jerry’s rose above the rest and their activism was widely lauded by the Black community. Their public statement featured the tagline, “We must dismantle white supremacy. Silence is not an option.” It went on to share their company history of public support for the Black Lives Matter movement since 2016 and issued four clear calls for action that showed they had done their homework on the issue of racial justice.
How did a Vermont-based ice cream company get so savvy on the issue of social justice? They did the work. And your organization can, too!
In this webinar, Ben & Jerry’s Global Activism Strategy Manager Chris Miller shares his unique role of advancing social justice through the day to day operations of an ice cream company.
You will learn:
- Steps your organization can take to stay apprised on issues of racial justice (and why you should care)
- How to get consumers and employees involved around critical social issues
- Lessons learned from the Ben & Jerry’s experience