“Bank of America is launching its first-ever digital fund-raising program for its namesake Chicago Marathon. The program and ads launch this month online in print and outdoor to celebrate the 32nd running of the Bank of America Chicago Marathon on Oct. 11. Approximately 8,000 participants who are registered in the marathon are raising money for 123 charities. The marathon estimates these runners will collectively raise $10 million this fall for local, national and global causes. ” (9/3/09)
