Recorded Webinar
Licensing, Co-Branding Or Co-Venture? Determining Which Strategy Is Right For Your Purpose-Focused Brand
Best Friends Animal Society is on a mission to ensure every animal shelter in the U.S. is no-kill by 2025 with the support of corporate partners. The small-but-mighty corporate development team at Best Friends has evolved their partnership strategy into a diverse portfolio of committed and highly recognized brands like Wellness, Fresh Step, Aldi, Aeropostale, Little Tikes, Ruggable and many others.
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Elysia Howard
Licensing & Corporate Relations at Best Friends Animal Society
With more than 20 years of marketing and communications experience, Elysia has worked in both the for-profit and non-profit sectors, with proven success in licensing, brand awareness, quality partnerships, and diversified revenue including 17 years in animal welfare. Elysia is the Lead on Licensing & Corporate Partnerships at Best Friends Animal Society currently.