Recorded Webinar
The B2B Purpose Paradox How Purpose Powers Business-to-Business Growth
Purpose is no longer just for Business-to-Consumer organizations. In this webinar, you’ll hear about new research directly from industry expert Carol Cone. She reveals the growing influence of purpose in Business-to-Business (B2B) companies, driven by fundamental shifts in society, the marketplace and people’s expectations.
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Carol Cone
CEO, Carol Cone ON PURPOSE
Cone is internationally recognized for her work in social purpose and CSR. Carol Cone ON PURPOSE delivers on her life’s passion: to educate, inspire and accelerate social purpose programs and impacts for organizations and nonprofits around the globe. For more than 30 years, Cone has embraced a steadfast commitment to building lasting partnerships between companies, brands and social issues. She adamantly feels that today, companies and brands must have a deeper meaning beyond the bottom line.