This week, Pepsi caused a sea of internet condemnation with the release of its “Live for Now Moments Anthem” video featuring Kendall Jenner joining a street protest. The video was widely deemed an opportunistic and unrealistic portrayal of the Black Lives Matter movement. Pepsi has since pulled the ad and apologized.
In contrast to Pepsi, one company that has been widely lauded for their feel-good, uplifting videos is Canadian airline WestJet. Their videos have earned over 125 million views on social platforms using powerful storytelling, strong emotion and clever engagement tactics. Join the two WestJetters behind this successful strategy in this April 19th webinar as they share their powerful social video strategy.
And this week on CauseTalk Radio, we chat with Sur La Table’s Tracy Cioffi and Habitat for Humanity’s Colleen Ridenhour about a brand new national cause marketing effort called ‘Home is The Key’. Tune in!