Point of sale fundraising leverages retailer enthusiasm and consumer generosity to generate millions for good causes. But what happens if that point of sale interaction disappears?
According to a report by the National Retailer Federation and Forrester Research, mobile payments will more than triple over the next five years.
With an emphasis on “frictionless” payments (think Uber), the industry focus is on increasing sales by reducing obstacles as customers move through the checkout process, both in-store and online.
Where does that leave point of sale fundraising? Faced with competing demands at the register and this push toward “invisible” payments, what are charitably-minded organizations to do?
This is just one of the tough questions we’ll be discussing at this year’s Engage for Good Conference in Chicago during the ‘Powering Up Your Point of Sale Programs’ breakout session with Ace Hardware’s Chris Doucet, GameStop’s Matt Hodges and Children’s Miracle Network Hospitals’ Clark Sweat. We’ll also be sharing our latest ‘America’s Charity Checkout Champions’ data, looking at last year’s largest point of sale fundraisers.
So whether you need to power up your point of sale programs, create a crowdfunding campaign, dive into a delicate social issue, engage employees or channel consumers, we’ve got you covered! Register to join us today.
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