From Pride to National Coming Out Day to year-round marketing platforms, more brands today are working hard to get in front of the LGBTQ community through cause marketing campaigns.
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Appealing To The LGBTQ Community Through An Intersectional Lens
Cheryl Heinonen (she/her)
SVP of Communications, Macy's
Heinonen drives the strategic narrative for Macy's, Inc. across all audiences. She is responsible for corporate communications (internal and external), media relations, corporate giving and corporate social responsibility. Prior to joining Macy's, Inc., Heinonen held the position of senior vice president, corporate relations and chief communications officer at Avon Products, Inc. and president of the Avon Foundation for Women, a public 501c3 charity.
Shira Kogan (she/her)
Senior Corporate Development Manager, The Trevor Project
Shira's passion for diversity & inclusion, LGBTQ advocacy, and improving mental health for individuals of all backgrounds and identities led her to The Trevor Project from LinkedIn, where she worked previously as a Nonprofit Relationship Manager. Today, she builds innovative and impactful cross-sector partnerships that help corporations both accomplish their goals and contribute to Trevor's mission to end suicide for LGBTQ youth.
Shea Jackson McCann (she/her)
Brand Marketing Manager, Creative Strategy, Google Brand Studio
Shea Jackson McCann is a marketer and creative strategist in Google Brand Studio where she develops films, editorial content, and immersive experiences about the amazing and unexpected things users are contributing to the world through technology. Most recently, she led the "Most Searched: A Celebration of Black History Makers" integrated campaign for Google– which now has 72M views on YouTube and has already won two Webbys this year.
Muneer Panjwani (he/him)
VP of Foundation, Government and Corporate Partnerships, The Trevor Project
Muneer led the charge to lock AT&T as Trevor’s first $1million+ partnership that launched a new, holistic corporate partnership model for the organization. In less than 2 years, this partnership model has 4X’d corporate revenue for The Trevor Project launching multi-year partnerships with companies such as Google, PwC, Abercrombie, Macy’s, United Airlines, and more. Muneer’s team now manages partnerships with over 150 national and global companies.