Anytime Fitness has partnered with the Coalition of Angry Kids in a satirical campaign designed to get adults to start exercising as part of the solution to America’s childhood obesity crisis. COAK.org does not exist, but the exercise chain is serious about the effort: It is offering free 30-day memberships and 30-minute personal training sessions to adults who want to set good examples for their children. And, of course, it hopes that many trial members will eventually convert to paying members. (9/11/10)
