As President and COO, Peter leads all day to day operations of Chobani, including supply and demand as well as legal, finance and IT. He also leads the Chobani Café and the Chobani Food Incubator. Peter also oversaw Chobani’s first ever brand evolution, which was executed by
the company’s newly formed in-house Creative agency.
In his time at Chobani, the brand has risen to become the #1 Greek yogurt brand and the second largest yogurt manufacturer in America, reaching record share and launching more new products then at any other time in its history—including Chobani Flip, one of the fastest growing platforms in packaged foods.
Throughout his tenure, Chobani has received widespread acclaim as a values-based, mission driven brand. This includes being named among Fast Company’s “World’s Most Innovative Companies” for the last three years and “25 Brands That Matter Now,” Fortune’s “Change the World”
list of brands, PEOPLE’s “50 Companies That Care,” and Reader’s Digest’s “Most Trusted Brands in Health and Wellness.” Chobani has also been honored with a “Salute of Greatness Award” by The Martin Luther King Jr. Center for Nonviolent Social Change.
Peter’s innovative approach to leadership and strategy has earned him significant recognition, including being named to PR Week’s “Power List” and Path to Purchase Institute’s Shopper Marketing Hall of Fame, and receiving PR Week’s “Global Marketer of the Year Award,” Consumer Goods Technology’s “CMO of the Year Award,” and The CMO Club’s “CMO Marketing Innovation Award.”
Prior to Chobani, Peter served as President and CEO of DDB Chicago and Gotham. He also served as Regional President of Europe/Middle East/Africa Momentum McCann World Group. He brings more than 20 years of global marketing experience to the company, with a record of shaping and growing some of the world’s most iconic brands including MasterCard, Johnson & Johnson, Unilever, McDonald’s, Microsoft and Coca-Cola.
He is an active industry leader, serving on influential boards including the Ad Council, AAAA, Advertising Education Foundation (AEF), and the CMO Council of North America. He is a member of the Advertising Hall of Achievement.