Natasha Collins is a PR and social impact leader with over 15 years of corporate and agency experience, working across QSR, telecom and finance industries. Today, she leads Social Purpose at Pizza Hut and is responsible for setting the brand’s social purpose strategy and ensuring its purpose initiatives deliver meaningful social impact. Since joining the brand in 2015, Natasha has implemented programs that support the brand’s goal of impacting 100 million lives in 10 years through literacy and education. This includes managing the BOOK IT! Program – the nation’s largest and longest running corporate supported reading program – and leading national fundraising campaigns that have raised nearly $5 million dollars for First Book. In 2018, Natasha led Pizza Hut’s national fundraising campaign for First Book, which won the Silver Halo for Best Consumer Donation/Crowdfunding Campaign. This same campaign was also shortlisted for the inaugural PRWeek Purpose Awards for Best Fundraising. Before joining Pizza Hut, Natasha spent nearly 10 years at FleishmanHillard, supporting clients like AT&T and USAA.