Maggie Nichols is the CEO and President of the Eureka! Ranch – an innovation think tank and training company.

Maggie Nichols joined the Eureka!Ranch as an Apprentice Inventor working on innovation projects for 100+ company teams including the likes of American Express, P&G, Ford, Schlumberger, Johnson & Johnson, Frito-Lay, and the National Wildlife Federation. After working on internet strategy at a large corporate bank, she moved to Oxford, England where she supported Eureka!’s European efforts. In 2005, she returned to the US as Vice President of R&D to pioneer new innovation methods that transformed the art of innovation into a reproducible and reliable science.

In 2018 was promoted to CEO and still works directly with clients as she believes in the Deming philosophy that all leaders should remain “close to the work.” Since then she’s personally:
• shut down existing Eureka! businesses because they were just “fine” instead of “fantastic”
• co-hosted a national television program in Canada, Backyard Inventors
• worked with companies, governments and universities on strategies for setting innovation policy
• supported Innovation Engineering licensees through training, consulting and personal coaching
• coached innovation leaders in how to lead innovation inside their organizations.

Maggie is a self reported introvert, but when it comes to Innovation and Innovation Leadership you’ll find she talks fast, furiously and incessantly.