“National sponsor Sprite Zero will launch new advertising to raise awareness of the Choose You initiative. The new digital and billboard ads will appear across the country starting in May and will feature the tagline, “The Choice Is Clear”, with information on the brand’s zero sugar and no caffeine benefits. Sprite Zero is also supporting the Choose You launch through product sampling and couponing. National sponsor Walgreens will be offering discounts on products to help women live well through its stores nationwide. Throughout the month of May, Walgreens customers will have the opportunity to support Choose You with a “scannable” donation at check-out.” (4/20/10)
