Always and Walmart have partnered to create a social good program called “50 Teams, 50 States” aimed at helping keep girls confident through sports participation. Always partnered with retailers to drive awareness of the benefits of keeping girls in sports, and is supporting #LikeAGirl programs at retailers across the country. As a part of the Keep Playing #LikeAGirl program, Always and Walmart have worked to identify and provide much-needed assistance to girls’ sports teams across the United States. Today, resources in the form of new equipment, uniforms, facilities upgrades and funds have been fully committed, benefiting one girls’ team in each of the fifty states.
Based on the insight from the Always #LikeAGirl – Keep Playing campaign that nearly 7 in 10 girls feel that society does not encourage them to play sports, Always and Walmart wanted to highlight and acknowledge girls’ efforts on sports teams all around the United States, focusing on the teams who need and deserve support and encouragement to keep playing #LikeAGirl most.
From a powerlifting team in Mississippi, to a softball team in North Carolina, a soccer team in Pennsylvania, and a track and field team in Colorado, Always sought to recognize, support and celebrate all of the hard work these girls put in every single day to keep playing the sports they love, despite many obstacles.
In addition, as part of the Always #LikeAGirl – Keep Playing movement, schools have received educational materials to help reinforce the link between sports and confidence.