When the World Health Organization needed to share key messages to contain the spread of COVID-19, it turned to the gaming industry for assistance.
Originally started with 18 game industry leaders, the #PlayApartTogether initiative now includes nearly 60 gaming companies that encourage their vast network of users to follow the WHO’s health guidelines—including physical distancing, hand hygiene, respiratory etiquette and other powerful preventive actions people can take to fight COVID-19.
In this episode of Cause Talk Radio, Megan chats with Dan Goldenberg a VP at Activision Blizzard and Jeff Burrell, Head of Social Impact for Riot Games about their company’s activations to help gamers #PlayApartTogether.
Mentioned Links
Dan Goldenberg on Twitter
Call of Duty Endowment
Activision/Blizzard
Riot Games’ Social Impact Page
League of Legends Subreddit
