Giving Tuesday is the single largest fundraising day of the year for the No Kid Hungry campaign. For the past three years, Citi has partnered with No Kid Hungry to match donations and raise awareness on Giving Tuesday. In 2018, the two organizations deepened the partnership, raising more than ever before on an increasingly competitive day.
The keys to this year’s successes were activating new Citi assets that had never before been a part of the campaign, such as their 700+ retail banking branches; creating emotional moments via digital storytelling; and leveraging influencers and media partnerships to reach consumers. By partnering together, Citi and No Kid Hungry were able to achieve record breaking results.
This webinar will feature Colleen Crawford, SVP at Citi and Clay Dunn, Chief Communications Officer at Share our Strength, the organization that runs the No Kid Hungry campaign.
You will learn:
- How to jointly leverage resources and relationships to maximize fundraising and business value.
- What it takes to stand out on a crowded day of giving.
- The importance of working beyond your own team to achieve success.
