“Many cups will runneth over as 7-Eleven, Inc. aims to donate more than $2 million to charities via “7-Eleven® Coffee Cup With A Cause.”
Because nurturing good community relations is important to 7-Eleven and its franchisees, the company is launching a charity-focused coffee campaign this month. Throughout 2010, 7-Eleven® will introduce limited-edition 20-oz coffee cups designed by entertainment and sports celebrities to be sold in 7-Eleven stores nationwide. Proceeds from cups sold will benefit the featured celebrity’s charity of choice. Cups can be filled with any 7-Eleven hot beverage including coffee, tea or hot chocolate.” (2/1/10)
