The Halo Awards are North America’s highest honor for corporate social initiatives and cause marketing and showcase successful consumer engagement and employee engagement efforts. The Halo Awards will be the subject of a special section in Adweek and awarded at the Engage for Good Conference in Chicago on May 24, 2018. This prestigious CSR and cause marketing award focuses on initiatives where brand purpose and social impact intersect to help build a better world and the bottom line.Meet This Year’s Golden Halo Award Winners
Each year, one company and one nonprofit is recognized for overall excellence in cause marketing with a Golden Halo Award. This year’s top honors go to Salesforce (Business) and Save The Children (nonprofit). Click the logos below to read more about each of the Golden Halo Award Winners.
Golden Halo Award (Business)
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Golden Halo Award (Nonprofit)
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Meet the Category Finalists
One Gold and one Silver Halo Award winner will be announced in each category at the 2018 Engage for Good Conference.
Social Media Category
#IDriveFor: Chevrolet and American Cancer Society
#IStandWithPP: OKCupid and Planned Parenthood
Invest in Something Special: Voya Financial and Special Olympics
Be a Community Hero with Spider-Man: Sony Pictures and Goodwill
Education Category
Adopt-A-Classroom.org and Burlington Stores Team Up to Support Teachers
Grow Up Great: PNC and DonorsChoose.org
Solve for Tomorrow: Samsung
The Search for Hidden Figures: 21st Century Fox and New York Academy of Sciences
Employee Engagement (Group Volunteering) Category
#XTEAMnation: Berkshire Bank
WestJet Live Different Builds: WestJet and Live Different
International Walk to School Day: FedEx and SafeKids Worldwide
Home is the Key: Various Corporate Partners and Habitat for Humanity
Employee Engagement (Skilled Volunteering) Category
ONward!: Old Navy and Boys and Girls Clubs of America
MySkills4Afrika: Microsoft
PwC Summer Intern Data Program: PwC and DonorsChoose.org
Talent for Good: Viacom
Environmental Category
Sustainable Production on Legion: 21st Century Fox
Planting Seeds for Haiti’s Future: Timberland and Smallholder Farmer’s Alliance
Rinse, Recycle, Repeat: Garnier, DoSomething.org and Terracycle
Recycle Rally: PepsiCo
Animal Category
Forever Against Animal Testing: The Body Shop CA and Cruelty Free International
Discovery’s Project C.A.T.: Discovery and World Wildlife Fund
Home for the Pawlidayz: Zappos and North Shore Animal League America
Chantecaille and The Rainforest Alliance
Health Category
Healthy for Life 20 by 20: Aramark and American Heart Association
Give a Spit: Johnson & Johnson and DoSomething.org
Investing in a Cure: Edward Jones and the Alzheimer’s Association
Tobacco-Free Campuses:CVS Health Foundation and Truth Initiative
Experiential Category
Check Your Blind Spots: CEO Action for Diversity and Inclusion (PwC)
#HANGRY and Hitting the Road: Arby’s, Habit Burger and Share Our Strength
Taste of the Nation: Citi and Share Our Strength
Walls Are Meant for Climbing: The North Face and The Trust for Public Land
Consumer Donation/Crowdfunding Category
#IBurnForALS: Orangetheory and Augie’s Quest
Red Nose Day: Walgreens, NBC, and M&M’S and Red Nose Day
Evite Donations: Evite, Pledgeling
Panda Cares: Panda Express and CMN Hospitals
Social Service Category
Second Chance Employment: Dave’s Killer Bread
Call of Duty: WWII: Activision Blizzard and CODE
Empowering Cocoa Farmers in West Africa: DOVE and CARE
iHeartMedia Disaster Relief Response
The Vietnam War: Bank of America and PBS
Consumer Activated Corporate Donation Category
#RFGoNaked Day: Rodan + Fields and BuildOn
OT Points Donation Campaign: Open Table and Share Our Strength
Shopathon to fight AIDS: Bank of America and (RED)
#DreamBigPrincess: Disney and GirlUp
Small-Medium Business Category
Dine Out: Grimaldi’s and Share Our Strength
BAND-IT: Committed to the Community They Work and Live (Mile High United Way)
Key for Key: Concierge Auctions, Giveback Homes
School Garden Grant Program: Alaska® Fertilizer and Cornell Lab of Ornithology
Video Category
AIG Hurricane Harvey Relief Effort Video: AIG
Coach Dad: Father’s Day Surprise: WestJet and Ronald McDonald House Canada
Pair Up with JCPenney: JCPenney and YMCA
Simple Steps to Medicine Safety: Johnson & Johnson and Safe Kids Worldwide
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