In 2016, over $441 million was raised in the United States by a group of 73 point-of-sale fundraising campaigns that each raised in excess of $1 million. In total, these programs have raised more than $4.1 billion over three decades.
Over $441 mm was raised in 2016 the largest point-of-sale fundraising campaigns in the U.S. Click To TweetDollars raised by these charity checkout champions increased by 4.5% from 2014 to 2016, a surprisingly positive achievement given the doom-and-gloom of bankruptcy declarations, layoffs and store closings afflicting so many brick-and-mortar retailers.
Download Report and Infographic NowThis year’s report includes:
- An overview of the health of point of sale fundraising amidst a changing retail landscape
- Strategies retailers and their charitable partners are using to keep fundraising high
- The top 5 point of sale fundraising powerhouses
- Common charity checkout tactics
- Interviews with the Albertsons Companies Foundation, Boys and Girls Clubs of America, Children’s Miracle Network Hospitals and Best Buy
- A comparison over 2014 data
- The causes raising the most money at point of sale
- The retail industries raising the most money at point of sale
- Campaign components including incentives, median run time, ask amounts
- How round-ups are making their mark on point of sale fundraising
- The effectiveness of integrating an automated ask into the credit card terminal
- Best practices for point of sale fundraising
- A list of this year’s ‘Charity Checkout Champions’, including amounts raised in 2016
