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What’s It Worth Valuing Cause Marketing Partnerships

What’s It Worth Valuing Cause Marketing Partnerships

Methods for valuing the components of company/cause partnerships range from back of the envelope cost-plus calculations to expensive third-party audits. Children’s Miracle Network Hospital’s Clark Sweat and Good Scout’s Brittany Hill offer guidance on tackling this tricky topic.

You Will Learn:

  • The 7 Types of Valuation
  • How to identify and package tangibles vs. intangibles
  • The ‘magic formula’ of valuation (hint…there isn’t one!)
  • A CMN Hospitals case study in setting minimums
  • A valuation model to consider

 

Clark

Clark Sweat

Chief Partnerships Officer, Children's Miracle Network Hospitals

Clark Sweat is the Chief Corporate Partnership Officer for Children’s Miracle Network Hospitals where he has more than 19 years of experience. Over the years Clark has developed more than 75 corporate partnerships and currently oversees the fundraising efforts of nearly 90 corporate partners.
Brittany

Brittany Hill

Director, Research & Insights, Good Scout Group

Brittany Hill is an experienced partnership marketing professional with over 10 years of experience in building strategic corporate alliances, innovative campaigns and social media promotions for blue chip non-profit organizations. Brittany serves as Director at Good Scout, with a focus on leading the Research & Insights and Sales divisions of the social good agency.
This recorded webinar is free to CMF Members or $99.  Access Webinar Now
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