Campaign: WestJet Christmas Miracle
Nonprofit Partner: Ronald McDonald House Charities
Launch Date: December 9, 2013
A team of more than 150 WestJet employees pulled off a major holiday surprise for unsuspecting Calgary-bound travelers. Guests confided their Christmas wishes to a virtual Santa Claus while waiting to board flights to Calgary. Upon arrival, the travelers were greeted with the gifts they had asked for merely hours before. The entire operation was captured on hidden camera and produced into a shareable video. WestJet pledged to donate flights to a family in need via Ronald McDonald House Charities once the video hit 200,000 shares.
What’s Your Take?
More and more, we’re seeing companies embrace the gift of giving by utilizing unexpected surprises or gifts to customers such as this one from WestJet. But should these campaigns be combined with a cause? The “viral video” phenomenon kicked in with this particular effort and in just over a week, the video has earned almost 30 million views. When asked if that correlated to additional flights donated to RMHC, a spokesperson for WestJet said at this point, the company is committed to providing flights for a single family.
Should WestJet make an additional donation because the video spread far and wide? Or is it enough that customers were pleasantly surprised and video viewers delighted?
Should a cause have been involved at all?
Weigh in with your opinions below!