Weight Watchers International, Inc. announced year two of its collaboration with the American Cancer Society through Project L.I.F.T. – Live Inspired. Fight Together. Research has shown breast cancer survivors who were treated with chemotherapy and have a family risk of breast cancer are twice as likely to gain more than 11 pounds within five years of treatment compared with women who are cancer-free. Project L.I.F.T. aims to inspire and guide cancer survivors struggling with this unexpected weight gain post-treatment through free resources, community events and tailored workshops. This year, Project L.I.F.T. will expand through new program elements that not only help survivors as they work to reclaim their well-being, but also engage their caregivers and extended communities.
In 2017, Weight Watchers is working with the American Cancer Society to expand Project L.I.F.T. through the following initiatives:
- upL.I.F.T. Series at American Cancer Society Hope Lodge® Communities: In September, Weight Watchers and the American Cancer Society will host upL.I.F.T., a specially designed workshop series intended to bring survivors, those undergoing treatment, and their caregivers a sense of peace and relaxation through gentle, guided movements and meditation. This series will take place in New York City and Atlanta at American Cancer Society Hope Lodge communities – home-like lodging offered at no cost to patients and caregivers who must travel away from home for treatment.
- Real Men Wear Pink: The American Cancer Society launched the Real Men Wear Pink campaign in 2016 to unite men in the fight against breast cancer. In support of this campaign and Project L.I.F.T., Weight Watchers has enlisted a group of Real Men Wear Pink ambassadors across the nation to help raise funds to help save lives from breast cancer. Weight Watchers also developed Real Men L.I.F.T. limited-edition performance T-shirts, which will be available in the Weight Watchers online shop this September through November. All profits from the sale of these T-shirts will go to the American Cancer Society.
