Campaign: UNICEF Holiday Gifts That Give Back
Company: IKEA, Gucci, H&M and Montblanc
Nonprofit Partner: UNICEF
Launch Date: October 22, 2013
Campaign:
It’s October! Time to…start your holiday gift shopping? If UNICEF has any say this year, yours will be a gift that gives back. The charity has announced its new line of gifts and cards as well as gifts that benefit UNICEF’s programs from corporate partners IKEA, Gucci, H&M and Montblanc. Gifts range from $4.99 plush toys at IKEA to a $1270 tote from Gucci.
Our Take:
It seems the holiday promotions arrive earlier each year and with them, more products that support good causes like these from UNICEF and its partners. Note the range of options from very inexpensive to high end – a smart way for UNICEF to engage all levels of the marketplace and all walks of consumers. To keep track of all this holiday cheer, we’ve started a ‘Companies Giving Back for the Holidays‘ Pinterest Board – come follow this year’s efforts there!
Leave a Reply