Campaign: One Million Bookprints for One Million Books
Company: Scholastic
Nonprofit Partner: Reach Out and Read
Launch Date: December 12, 2011
[/box]Campaign Description:
A new campaign from Scholastic, One Million Bookprints for One Million Books, invites readers of all ages to create a “Bookprint” at the online community, youarewhatyouread.com. To create a Bookprint, users list the top five books that have impacted their lives. For every Bookprint created, Scholastic will donate a new book to a child in need (up to one million books) via the nonprofit Reach Out and Read.
Our Take:
We love the creativity and engagement Scholastic offers its community via this community. Although it certainly takes more effort to create a “Bookprint” than most online cause campaigns, they're likely to capture book-lovers, a prime target both for Scholastic and Reach Out and Read.
david english says
HELLO..i do author interviews on http://WWW.DAVIDSBOOKTALK.COM..a lot of famous authors..please can you mention it? really need the help..this is a passion of mine, and i love doing it..THANK YOU..DAVID ENGLISH