Humans have always conveyed truths about how the world works and how to behave with mythic stories. This is equally true for brands and organizations, particularly when partnering with a cause. To empower your audiences and call them to a higher purpose, this webinar will explore how business leaders and their cause partners can develop mythic brand stories.
You will learn:
- How brands and causes can see themselves as unfolding epics consisting of many expertly told stories.
- A 5-part strategic approach anyone can use to build a story based brand.
- How ancient myths and Joseph Campbell’s Hero’s Journey formula can lead to iconic marketing success.
- Tips for breaking through the noise and going viral
For quickest viewing, watch this webinar on YouTube.