In a new campaign launched by the United Nations, UNICEF, and the United Nations Foundation, the popular blue Smurfs characters are encouraging children, young people and adults to make the world happier, more peaceful, equitable and healthy.
“Small Smurfs Big Goals” campaign is designed to encourage everyone to learn about and support the 17 Sustainable Development Goals which were agreed on by all 193 member countries of the United Nations in 2015. It kicks off with a PSA inspiring viewers to champion the Goals, which include ending extreme poverty, protecting the planet and giving everyone the chance to enjoy peace and prosperity.
The public can also join “Team Smurfs” by visiting the SmallSmurfsBigGoals.com website to find out how they can contribute to achieving the Goals; discover which goals are best suited to their interests; raise their voices for a better world for all; and share information, ideas and images on social media.
Sony Pictures Animation is supporting the effort and leveraging voice actors from the upcoming Smurfs movie in an International Day of Happiness celebration.
