She Makes It

Campaign: She Makes It
Company: Nordstorm, Piece & Co.
Nonprofit Partner: None
Launch Date: March 9, 2015

Campaign:

Nordstrom and social enterprise Piece & Co. have just revealed a new collection of apparel and accessories that connects style with global impact. Eight brands (Alice + Olivia, Current/Elliott, DVF, Joie, Rebecca Minkoff, Theory, The Honest Company, and Tory Burch) worked closely with Piece & Co. to source handmade materials and fabrics that are then incorporated into their pieces – dresses, tops, skirts, shorts and handbags. The collection will be available at select Nordstrom stores and on nordstrom.com. By joining forces with Nordstrom, these brands are able to create more than 5,000 jobs through Piece & Co. 

Our Take:

Nordstrom has recently started dipping its toe into the world of social impact and so far, their initiatives are woven into the very fabric of their product, a smart place to start. As a high end retailer, teaming up with well known designers to utilize unique, handmade fabrics expands their product line to offer distinctive pieces not found on the racks of competitors. The fact that the fabrics empower women in developing countries makes the line and its related story all the more compelling.