“Kraft Foods is partnering with American Greetings in Recipe for Joy, an e-card program that benefits Feeding America, the nation’s leading hunger-relief charity. For every free Kraft-American Greetings e-card sent by Dec. 31 through the Recipe for Joy program, Kraft will donate 10 meals to Feeding America. While the company originally set a goal of 1 million meals, the campaign has been so successful since its Nov. 16 introduction that Kraft has already tripled that initial target.” (12/9/09)
