In 2014, DICK’S Sporting Goods announced a $25 million, two-year commitment to youth sports in the United States. At the heart of this effort: a crowdfunding platform which allowed the most at-risk teams a tool to mobilize their networks and earn matching donations. (Learn more about Sports Matter in this short video.) DICK’S energized the movement by leveraging many of its corporate assets and channels from TV spots on ESPN to celebrity social media outreach, PR to employee engagement, vendor relationships to live events. Tune in or review this fascinating case study using the links below!
Recorded Webinar
Putting Crowdfunding at the Heart of Cause Marketing- Sports Matter by DICK’S Sporting Goods
