Today on CauseTalk Radio, Megan and Joe talk to Randy Paynter, Founder and CEO of Care2, a social network of 32 million citizen-activists who are using and supporting petitions to make the world a better place.
Megan, Randy and Joe discuss:
- The incredible success of Care2. They’ve succeeded where many, many others have failed.
- The focus of the site on online petitions – and building a community.
- How the site traffic is driven mainly through social networks, especially Facebook.
- How Care2 works with partners – both nonprofit and for-profit.
- The role of gamification on the site and how Care2 is using incentives to create a positive experience for members and partners.
- The challenge of working with companies – and why they have to turn most businesses down!
- The evolution of petitions for businesses and how they’ve gone from avoiding to embracing them.
- Details on their “Cecil The Lion” petition, their fastest-growing petition ever.
- Why Care2 isn’t asking members for donations.
- Care2’s direct efforts to turn petitions into real changes in the world.
Mentioned Links
Care2
Stop FEDEX From Shipping Shark Fins
Demand Justice for Cecil the Lion in Zimbabwe
Randy Paynter’s Twitter
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