Peet’s Coffee announced the launch of its annual, limited release Anniversary Blend, which celebrates its founding by giving back to origin via the company’s program Drink a Great Cup, Do a Good Thing™. The 2017 Anniversary Blend continues a longstanding tradition of donating to coffee-producing communities and this year supports Coffee Kids’ youth training and mentorship work in Risaralda, Colombia.
The year’s limited release highlights Peet’s commitment to Drink a Great Cup, Do a Good Thing, with twenty five cents of every purchase (up to $50,000) benefiting the Coffee Kids program in Colombia. Coffee Kids provides business training, mentorship, and seed capital to aspiring entrepreneurs in coffee-growing communities to support the next generation of coffee farmers. Peet’s has been a proud donor to Coffee Kids for nearly thirty years.