PEEPS at the White House Easter Egg Roll

Campaign: PEEPS at the White House Easter Egg Roll
Company: PEEPS
Nonprofit Partner: National Park Foundation
Launch Date: April 16, 2014

Campaign:

PEEPS Brand announced that it will “contribute to the National Park Foundation to support the 2014 White House Easter Egg Roll”. The marshmallow candy will be provided as an in-kind donation for all attendees of the event, which supports the First Lady’s Let’s Move! initiative. This year’s theme is “Hop into Healthy, Swing into Shape,” and all of the activities encourage children to lead healthy and active lives. The official wooden White House Easter Eggs, sold by the National Park Foundation and benefiting America’s national parks, are available online.

Our Take:

PEEPS are synonymous with Easter but this particular ‘partnership’ is a bit of a stretch, even for die-hard marshmallow fans. While we don’t fault the brand for aligning its iconic candy with the White House event, publicly promoting its involvement in association with a healthy-lifestyle-themed event benefitting the National Park Foundation is a sticky proposition for a candy brand.