Chris Mosier began his professional career competing in the duathlon (a running and cycling event) as a woman, but now competes as on of the top men in the sport.
In a new ad aired during primetime coverage of the Olympics, Nike uses its stance as an official Olympics sponsor to publicly cheer Chris Mosier on as the first transgender man to be on a US National team (duathlon is not an Olympic sport).
The ad falls neatly into Nike’s “Unlimited” campaign highlighting athletes from everyday athletes to reknowned champions and pushes the conversation of gender acceptance to a larger audience.
“Everything that I’ve done in the last five, six years since I started to transition, has been with [a] “Just Do It” mindset,” he explains. “I didn’t know if I would be competitive against men; I just did it. Every success that I’ve had since then has shown me that anything is really possible. By not stopping myself, not limiting myself and just really going for it, I’ve learned a lot about myself and also had the opportunity to further the conversation on trans inclusion in sports.”