Dear Friend,
One item we dug into at this year’s conference was the current political divide and how it may impact a brand’s messaging. Click here to see which issues our attendees thought divide our country the most.
And we’re not the only ones talking about politics and brands! Here are just a few insightful studies and articles that start to tackle this emerging issue:
Since President Trump announced that the U.S. will withdraw from the Paris Agreement, a number of companies have stood up to say they would continue to adhere to the plan’s guidelines.
A new Ipsos survey found that 25% of Americans said they had stopped using a brand’s goods or services in the previous three months because of protests, boycotts or the brand’s perceived political leanings.
Similarly, Enso just released an online survey of 3,000 people to measure “how people perceive a brand’s purpose, how closely it aligns with their own values and motivations.” It found that Republicans were more likely to rate companies like Exxon Mobil, Boeing and Pfizer higher while democrats ranked Starbucks, NPR and Ben & Jerry’s higher.