Unilever, UN Women and Industry Peers Convene ‘Unstereotype Alliance’
UN Women and Unilever co-convened an industry group called The Unstereotype Alliance in Cannes to tackle how the industry can affect positive cultural change by using the power of advertising to help shape perceptions that reflect realistic, non-biased portrayals of women and men. Unilever cites ‘progressive ads’ as being 25% more effective, presenting a solid business case to eliminating harmful stereotypes.
Whirlpool Wins a Grand Prix at Cannes
Having access to clean clothes every day is something easily taken for granted. But for thousands of schoolchildren, the lack of clean clothes is a source of shame so powerful it can keep them out of school. Whirlpool’s attempt to address the problem, called “Care Counts,” placed free washers and dryers in schools, then tracked whether the donations affected attendance rates. The project was both heartwarming and effective, with student turnout remaining consistently strong in participating schools. The effort won a coveted Grand Prix in the Creative Data category for Whirlpool at Cannes this week.
Allstate Launches Social Experiment In Support of Domestic Violence Issue
Nearly eight in 10 Americans (78 percent) are unaware that financial abuse is a form of domestic violence. To address this lack of awareness, The Allstate Foundation launched a new social experiment-based short film, “Lost Purse.” The film provides a glimpse into the life of a domestic violence victim through her lost purse. It shines a light on the role financial abuse plays in keeping women trapped in domestic violence situations and explores how people react when faced with an opportunity to help a victim. Watch the video here.