Since 2012, we’ve conducted biannual surveys of point of sale fundraising programs raising over $1mm per year. Amidst a backdrop of brick-and-mortar retail decline, we were curious to know what this year’s data would reveal.
Surprisingly, we discovered that revenue for the largest point-of-sale fundraising programs was up 4.5% compared to two years ago. Collectively, 73 programs raised nearly $442 million.
The largest absolute dollar increase was $8.5 million posted by Best Buy benefitting St. Jude Children’s Research Hospital. To achieve this gain, they pulled out all the stops. They implemented a consistent electronic ask via the credit card terminal, invited customers to donate online and leveraged the Best Buy app.
If you haven’t yet downloaded this year’s report and infographic, you can do so here. Contained within you’ll find:
- 8 tactics retailers have employed to increase or maintain giving
- 4 most common point of sale formats
- Interviews with Albertson Companies Foundation, Children’s Miracle Network, Best Buy and Boys & Girls Clubs of America
- The #1 reason for declines in fundraising by industry professionals
- The top 5 campaigns of 2016
- The 5 largest industry sectors
- The 5 largest cause areas
- The most frequently requested dollar amounts
You don’t have to raise millions to do well by doing good with point-of-sale fundraising. For lessons learned from a smaller campaign, be sure to tune into this week’s episode of CauseTalk Radio featuring Petitti’s Garden Centers, an 8-store chain based in Ohio, talking about their partnership with Cleveland Clinic’s Children’s Hospital.
Engage for Good
P.S. Still can’t get enough of point of sale? Be sure to join this month’s webinar (free to EFG members) to learn best practices from the Albertson Companies and Ronald McDonald House Charities.