Happy 2017!

So much is already brewing in the cause space for the new year. Here’s what caught our attention this week:

Freshii Offers A Healthii Trade
For those looking for healthy food options this year, Freshii is inviting anyone with a fast food gift card to visit a participating restaurant location next Monday, January 9, and trade the card in for a free chef-designed menu item with protein. Freshii will then exchange the gift cards collected for cash using a third-party provider and donate all proceeds to the brand’s charitable partner WE Charity. Simple, smart, timely.

49 Seats Commemorating The Victims Of One Senseless Act
Orlando City Soccer Club unveiled 49 rainbow-colored seats honoring the 49 Pulse Nightclub shooting victims killed at a popular Orlando gay nightclub on June 12. The seats are in section 12 of the Lions’ new stadium set to open in March at the start of the 2017 Major League Soccer season.

Will Body-Positive Messaging Gain Ground in 2017?
Equinox gym’s 2017 campaign called ‘Commit To Something’ features thyroid cancer survivor Samantha Paige in a series of body-positive spots proudly displaying her double mastectomy scars. Will 2017 be the year that the body-positive movement gains ground over airbrushed artistry? We can only hope that brands like Planet Fitness with their Judgement Free Zone and Equinox continue to lead this important charge.

What You Can Learn About Branding From A Big Duck
In this week’s episode of Cause Talk Radio, Megan and Joe talk to Sarah Durham, CEO of Big Duck, a communications firm that promotes Brandraising – a proven approach to fundraising that puts the focus on marketing, branding, and communications. If you’re a nonprofit in need of a brand boost or makeover, tune in to this week’s episode!

Halo Submission Period OPEN – Deadline 1/17/17
How’s your Halo Award application coming? Need help? Drop us a line or be sure to watch the free webinar: Creating An Award-Winning Halo Application. Haven’t started yet? There’s still time. You can get all the submission information here.

Conference Pre-Registration Open
We’re getting close to being able to share the 2017 Engage for Good Conference program with you. We (literally) guarantee you’ll love the program when it comes out in early February. Register today!

What Are You Watching?
We always love to hear from you so drop us a line and let us know what’s interesting, new and happening in your world.