Following the lead of its Canadian counterparts, now boxes of Honey Nut Cheerios sold in the U.S. will be missing its iconic mascot, BuzzBee, to spread awareness about the plight of honey bees and other pollinators. This campaign was originally piloted in Canada in May of 2016 and was successful in generating significant brand awareness and social media love.
Honey Nut Cheerios wants to create a more bee-friendly world by encouraging consumers to plant over 100 million wildflowers this year. To join #BringBackTheBees, families are invited to order and plant free wildflower seeds from Vesey’s Seeds by visiting www.cheerios.com/bringbackthebees.
Susanne Prucha, director of marketing for Cheerios, said,
As a General Mills cereal built around nutrition, helping pollinators get the key nutrition they need through fun, family-friendly activities like planting wildflowers is a natural fit. Our commitment to increasing the habitat for pollinators is one way we are continuously striving to be a company that not only makes products people love, but a company that pursues creative solutions to make our world a better place for all families.