WINSTON-SALEM, N.C., Oct. 1, 2015 /PRNewswire/ — HanesBrands, a leading intimate apparel marketer known for innovation and product excellence, is continuing to help in the fight against breast cancer by partnering with the Breast Cancer Research Foundation (BCRF) to generate awareness and support of breast cancer research.
The company’s Hanes, Playtex, Maidenform and Bali intimate apparel brands have joined forces to pledge $100,000 to BCRF, regardless of sales. Over the past seven years, HanesBrands has donated more than $1.5 million to support breast cancer awareness. Additionally, key styles from the brands’ collections are available in a range of pink colors and features special pink packaging supporting the message, “Keep Pink Close to the Heart.”
“With 1 in 8 women diagnosed annually with breast cancer our ongoing partnership with the Breast Cancer Research Foundation is a top priority for the company,” said Sidney Falken, chief branding officer, Hanes. “This year, we have combined forces across our intimates’ brands with the mission of driving awareness to this important cause that affects so many women and their families every day. Investing in research produces results.”
“By partnering with BCRF where 91 cents of every dollar is invested directly into research and awareness, HanesBrands is truly making a direct and substantial impact on advancing breast cancer research,” said Myra Biblowit, Breast Cancer Research Foundation president. “With the incredible reach of HanesBrands, we hope that women and men across the country truly do keep pink close to the heart, and breast cancer research top of mind.”
HanesBrands is a socially responsible leading marketer of everyday basic apparel under some of the world’s strongest apparel brands in the Americas, Europe and Asia, including Hanes, Champion, Playtex, DIM, Bali, Maidenform, Flexees, JMS/Just My Size, Wonderbra, Nur Die/Nur Der, Lovable and Gear for Sports. More information about the company and its corporate social responsibility initiaties, including environmental, social compliance and community improvement achievements, may be found on the Hanes corporate website at www.Hanes.com/corporate.
About The Breast Cancer Research Foundation
The Breast Cancer Research Foundation (BCRF) advances the world’s most promising research to eradicate breast cancer. Founded by Evelyn H. Lauder in 1993, BCRF-funded researchers have been deeply involved in every major breakthrough in prevention, diagnosis, treatment and survivorship. This year, BCRF is investing $58.6 million in research, to support over 235 researchers at leading medical institutions across six continents. By spending 91 cents of every dollar on research and public awareness programs, BCRF remains one of the nation’s most fiscally responsible nonprofits. BCRF is the only breast cancer organization with an “A+” from CharityWatch, and has been awarded Charity Navigator’s highest rating of four stars 13 times since 2002. For more information, please visit: www.bcrfcure.org.