The Halo Awards are North America’s highest honor for corporate social initiatives and cause marketing – and will be the subject of a special section in AdWeek and awarded at the Engage for Good Conference in Chicago on June 1, 2017. This prestigious CSR and cause marketing award looks at social good campaigns targeted at consumers and/or employees involving a company and a cause.
The 2017 Halo Award Submission period is now closed.
Alert Me When 2018 Submission Period OpensMeet This Year’s Golden Halo Award Winners
Each year, one company and one nonprofit is recognized for overall excellence in cause marketing with a Golden Halo Award. This year’s top honors go to Allstate (Business) and WE (nonprofit). Click the logos below to read more about each of the Golden Halo Award Winners.
Meet the Category Finalists
#RFGoNaked Day Campaign: Rodan + Fields & buildOn
C.O.D.E. Warriors Personalization Pack: Activision Blizzard & CODE
Save The Parks: American Express & National Park Foundation
Moana – Wayfind With Code: Disney & Code.orgEducation Category
Moana – Wayfind With Code: Disney & Code.org
Care Counts: Whirlpool
Igniting Youths’ Passion for STEM: HughesNet and 4-H
Kids Ideas are the Best Ideas: Target & DonorsChooseEmployee Engagement Category
Kohl’s Celebrates 15 Years of Volunteer Service
Xtraordinary Day: Berkshire Bank & 53 Nonprofits
Xylem Watermark
ViaCommunity: Viacom
Environmental/Animal Category
Share A Tree: Comcast NBCUniversal & Arbor Day Foundation
Save Paper, Plant a Tree!: Dish & American Forests
Petfinder’s 20th Anniversary: Nestle Purina & 20 Rescue Shelters
National Park Service’s Centennial Essentials: REI & National Park Foundation
Health Category
Quitters Always Win: CVS & DoSomething
Give Big for Kids: Big Lots & Nationwide Children’s Hospital
Prescription for Good: Watertree Health & Make-a-Wish
Cycle for Survival (10 Years of Impact): Equinox & Memorial Sloan Kettering
#ShareYourEars: Disney & Make-A-Wish
Bring the Parks to You: Humana & Nat’l Park Foundation
Home Fire Drill Day: Nationwide & Safe Kids Worldwide
Rock the Vote: iHeartMedia & Rock the Vote
Point of Sale Category
Give Big for Kids: Big Lots & Nationwide Children’s Hospital
Hunger Is – Make Breakfast Happen: Albertsons & EIF, several hunger charities
Dine Out for No Kid Hungry 2016 Promotion: Denny’s & Share Our Strength
Racing for National Parks: Vacation Races & National Park Foundation
Social Services Category
Hunger Is – Make Breakfast Happen: Albertsons & EIF, several hunger charities
Power to the Period: UbyKotex & DoSomething.org
The Judgement Free Generation: Planet Fitness & BGCA
Lets Give Back – Hollister & Operation Warm
Transactional Category
BoxLunch Gives & Feeding America
#ShareYourEars: Disney & Make-A-Wish
Follow the Liters: LifeStraw
National Park Service’s Centennial Essentials: REI & National Park Foundation
Video Category
Here to Stay: Spotify & Kealing Middle School
Fighting Cancer with Friendship: MasterCard & Stand Up to Cancer
Impact of a Wish: WestJet & Make a Wish Canada
Petfinder’s 20th Anniversary: Nestle Purina & 20 Rescue Shelters
View All Previous Halo Winners or Search Halo Awards Below
PetSmart + PetSmart Charities 10 Millionth Adoption Supported By Pet Parents – PetSmart & PetSmart Charities PetSmart believes that pets make us better people, and works with PetSmart Charities and a network of animal welfare organizations to bring adoption events to their stores and encourage PetSmart shoppers to make donations…
Nespresso x Ali Forney Center – Nespresso USA & The Ali Forney Center Creating a new way to prepare coffee has marked Nespresso’s brand since its inception in 1986. A B Corp, the company is committed to working on issues related to climate, circularity, and communities. OBJECTIVE Nespresso sought to…
Halo Award
2022 Iced Coffee Day – Dunkin’ & Dunkin’ Joy In Childhood Foundation Dunkin’ and its Dunkin’ Joy in Childhood Foundation collaborated on the first-ever Dunkin’ Ice Coffee Day on May 25, 2022, when $1 from every iced coffee sold at participating Dunkin’ locations nationwide was donated to the foundation. One…
Leveling The Playing Field – U.S. Women’s National Team Players Association & Kiva The US Women’s National Team Players Association works to create positive advancement for its members on and off the field, and by extension the communities they play in. Through player advocacy and partnership with organizations around the…
Teen Tech Center “Mentor Moments” – Best Buy & The Best Buy Foundation Best Buy Teen Tech Centers support teens from historically disinvested communities in preparing for jobs of the future. Teen Tech Centers are safe, after school learning sites where teens can access the latest technology, guidance from experienced…
iHeart National Recovery Month – iHeartMedia & The Voices Project More than 23 million Americans live in long-term recovery in the United States. To help educate, reduce stigma and provide resources, iHeartMedia partnered with The Voices Project for the 2022 Mobilize Recovery National Bus Tour for National Addiction & Mental…
PayPal’s Response To The Humanitarian Crisis In Ukraine – PayPal & Multiple Nonprofits When war broke out in Ukraine, PayPal knew that those forcibly displaced from their homes often experienced financial obstacles such as limited access to local banks and no safe place to send or receive money. PayPal acted…
Peace Builders – Microsoft, Minecraft Education, Games For Change & The Nobel Peace Center To engage youth with digital content both inside and outside the classroom, the Nobel Peace Center partnered with Minecraft: Education Edition to develop Peace Builders, a game-based learning experience that aims to inspire young people to…
Bloom: Growing Kids’ Mental Wellbeing – Nationwide Foundation, Nationwide Children’s Hospital & On Our Sleeves Nationwide supports children’s mental health and has a passion for attracting other corporations to do the same. With the goal of providing resources for parents and caregivers while also supporting their associates and remaining competitive…
Big Brothers Big Sisters of America Honored With 2023 “Golden Halo” For Best-In-Class Corporate Social Impact Efforts
BBBSA Honored With 2023 “Golden Halo” For Best-In-Class Corporate Social Impact Efforts Founded in 1904, Big Brothers Big Sisters of America, America’s largest youth mentoring organization, has supercharged its collaboration with corporate partners in recent years as societal crises have deepened the need for its services. BBBSA focuses on partnering…