The Halo Awards are North America’s highest honor for corporate social initiatives and cause marketing – and will be the subject of a special section in AdWeek. This prestigious CSR and cause marketing award looks at social good campaigns targeted at consumers and/or employees involving a company and a cause.
The submission period is NOW OPEN.
Regular Deadline: January 17, 2017
Late Deadline (additional fee): January 24, 2017
Halo Finalists Announced: February 14, 2017
Gold and Silver Winners Revealed: June 1, 2017 at the 2017 Engage for Good Conference
Each entry consists of a completed Submission Background form, a Submission Detail section no more than three pages long, Supporting Materials and payment of the entry fee.
Outstanding companies and causes will compete in the following categories:
- Best Transactional Campaign
- Best Digital
- Best Education
- Best Employee Engagement
- Best Environmental or Animal
- Best Health
- Best Message-Focused Campaign
- Best Point of Sale Campaign
- Best Social Service Campaign
- Best Video Campaign
Want to ensure your campaign has the best shot at winning a Halo Award?
Be sure to watch our free webinar on creating an award winning entry!
Need some creative inspiration?
View all previous Halo Winners or Search Halo Awards below.
eBay, the first e-commerce company to win the Cause Marketing Forum’s coveted Golden Halo, is being honored for a program launched, like CMF, in 2003: eBay Giving Works. Giving Works makes it convenient for people to raise money for their favorite causes on eBay through several avenues: Sellers can donate…
In 2000, Bronx high school teacher Charles Best launched DonorsChoose.org to enable individuals to connect directly with classrooms in need. Public school teachers post classroom project requests (such as pencils for a poetry writing unit or microscope slides for a biology class) at DonorsChoose.org. Donors browse the lists of classroom…
Blue Water Project: Royal Bank of Canada and nonprofits that protect watersheds and provide clean drinking water
The RBC Blue Water Project is their $50 million philanthropic commitment to hundreds of organizations throughout the world that are committed to protecting the earth’s most precious resource: freshwater. Each of the videos in RBC’s Blue Water series presents the story of a different member grant recipient. Judges were captivated…
American Express Members Project: American Express
In 2010, American Express focused its Members Project campaign on the theme “The Smallest of Steps Can Make a Big Difference”. It provided consumers with easy ways to vote on how the company should award contributions, volunteer or donate. It launched the campaign with television ads on the 2010 Academy…
Huddle to Fight Hunger: Kraft Foods and Feeding America
Taking their nearly 30-year partnership to a new level, Kraft Foods and Feeding America created the Huddle to Fight Hunger campaign to bring aid and awareness to the issue of hunger and malnutrition in America. Launched in September (Hunger Action Month) with a goal of donating 20 million meals to…
The Community TELUS TV Campaign: TELUS and Various Local Charities
TELUS is a leading national telecommunications company in Canada providing a wide range of communications products and services for both business and residential customers. Expanded from a successful pilot program in 2009, the 2010 Community TELUS TV (CTTV) campaign made a $100 donation to a local community cause for every…
Kohl’s Cares $10 Million Contest Kohl’s Department Stores and K-12 schools across the country
Founded in 2000, Kohl’s Department Stores philanthropic subsidiary Kohl’s Cares® focused on kids’ health and education, and environmental and women’s health initiatives. Recognizing that too often necessary school programs and beneficial curriculum are overlooked or declined on the basis of inadequate funding, along with alarming 2010 headlines outlining educational struggles…
National Suit Drive: Men's Wearhouse and multiple local nonprofits focused on job readiness for disadvantaged men
In 2010, not only were nearly one in ten working-age men unemployed in the United States, but 82 percent of job losses from the recession impacted men. Building on a multiple year campaign, the Men’s Wearhouse 2010 National Suit Drive attacked the “mancession” by encouraging men to band together and…
Bulgari for Children’s Education: Bulgari and Save the Children
In 2009 Bulgari, a global player in the luxury market, wanted to make a large-scale commitment to education for children and sought out a world-class partner with proven, quality programs, which it found in Save the Children. In 2010, to celebrate their continued partnership with Save the Children Bulgari created…
Child Hunger Ends Here: ConAgra Foods and Feeding America
For nearly 20 years, ConAgra has led the fight against child hunger through food and cash contributions and represents the largest corporate initiative dedicated to child hunger among Feeding America’s corporate partnerships. Child Hunger Ends Here was based on realization that child hunger exists in our neighborhoods, in our schools,…