The Halo Awards are North America’s highest honor for corporate social initiatives and cause marketing – and will be the subject of a special section in AdWeek. This prestigious CSR and cause marketing award looks at social good campaigns targeted at consumers and/or employees involving a company and a cause.
The submission period is NOW OPEN.
Regular Deadline: January 17, 2017
Late Deadline (additional fee): January 24, 2017
Halo Finalists Announced: February 14, 2017
Gold and Silver Winners Revealed: June 1, 2017 at the 2017 Engage for Good Conference
Each entry consists of a completed Submission Background form, a Submission Detail section no more than three pages long, Supporting Materials and payment of the entry fee.
Outstanding companies and causes will compete in the following categories:
- Best Transactional Campaign
- Best Digital
- Best Education
- Best Employee Engagement
- Best Environmental or Animal
- Best Health
- Best Message-Focused Campaign
- Best Point of Sale Campaign
- Best Social Service Campaign
- Best Video Campaign
Want to ensure your campaign has the best shot at winning a Halo Award?
Be sure to watch our free webinar on creating an award winning entry!
Need some creative inspiration?
View all previous Halo Winners or Search Halo Awards below.
Safe Kids Worldwide
Safe Kids Worldwide has leveraged corporate relationships to prevent unintended injuries to children around the globe, whether they’re at home, on the road or playing sports. Safe Kids Worldwide works with corporate partners such as Johnson & Johnson, GM, FedEx and Nationwide, just to name a few, to save lives…
Core to the fabric of the company’s being, JetBlue mission of “Inspiring Humanity” takes a variety of forms including meaningful charitable partnerships and crewmember engagement. JetBlue’s Soar With Reading initiative was developed in 2011 in response to studies revealing a disturbing ratio in low-income neighborhoods: 1 age-appropriate book for every…
National Days of Service - Ameriprise Financial and Feeding America
Ameriprise began a philanthropic partnership with Feeding America in 2009 with the intent to create a signature program, engage employees and advisors and demonstrate a national commitment to domestic hunger relief. Hunger was chosen in alignment with the company’s existing giving priority of ‘Meeting Basic Needs’ and provided a cause…
#PasstheFlame - Bank of America and Special Olympics
There are 200 million people in the world with intellectual disabilities (ID) — roughly 3% of the global population making it the world’s largest disability group and one of the most marginalized populations on the planet. Special Olympics exists to help individuals with ID break down barriers through the power of sports…
Upgrade Your World - Microsoft and Various Nonprofit Partners
To build consumer awareness and excitement around the launch of Windows 10, Microsoft created Upgrade Your World, a year-long initiative to celebrate those who inspire and empower others to do great things, led by the vision to help people achieve more through technology. The cause-focused strategy was designed to build…
Race to Prestige - Best Buy & Call of Duty Endowment
To promote their Gamers Club Unlocked membership program directly to gamers in an authentic voice, Best Buy aligned with the Call of Duty Endowment around the launch of Call of Duty: Black Ops 3, one of the biggest game releases for of the year. “The Race to Prestige” is a…
Invisible - Sapient Nitro
In 2015, SapientNitro realized that gender diversity amongst its senior leadership was a workplace imperative. Research shows that individuals who have taken a career break, primarily women, experience great difficulty when attempting to restart their careers. To that end, SapientNitro developed a Career Return program to help facilitate re-entry and…
The Checkup - Humana and National Park Foundation
To kick off their Find Your Park partnership with NPF, Humana created a campaign to encourage seniors 62 and older to connect to the outdoors in active healthy ways, and provide them with opportunities to do so. In a departure from the serious and statistics-driven education programs saturating the market,…
#Unlimited - Old Navy and Boys & Girls Clubs of America
There are 20 million tweens living in the U.S. This population wields $40 billion in purchasing power, in addition to influencing tens of billions of dollars in family buying decisions. During back to school, tweens hold the power to make or break the season for retailers. Through a second-year campaign…
Jockey Being Family Backpack Program - Jockey and The Jockey Being Family Foundation
Jockey is the leading undergarment brand in the U.S. department store channel with core brand values of comfort, warmth and trust. A loving family is perhaps the very best metaphor for expressing the essence of these values which is why the company decided to focus on adoption services as their…