The Halo Awards are North America’s highest honor for corporate social initiatives and cause marketing and showcase successful consumer engagement and employee engagement efforts. The Halo Awards will be the subject of a special section in Adweek and awarded at the Engage for Good Conference in Chicago on May 24, 2018. This prestigious CSR and cause marketing award focuses on initiatives where brand purpose and social impact intersect to help build a better world and the bottom line.
The submission period is NOW OPEN
Regular Deadline: January 12, 2018
Late Deadline (additional fee): January 18, 2018
Halo Finalists Announced: February 14, 2018
Gold and Silver Winners Revealed: May 24, 2018 at the 2018 Engage for Good Conference
Each entry consists of a completed Submission Background form, a Submission Detail section no more than four pages long, up to six pages of Supporting Materials and payment of the entry fee.
Outstanding companies and causes compete in the following categories:
- Best Animal Initiative
- Best Behavior Change Initiative (new!)
- Best Consumer-Activated Corporate Donation Initiative (renamed)
- Best Consumer Donation/Crowdfunding Initiative (expanded)
- Best Education Initiative
- Best Employee Engagement Initiative (Group Volunteering) (new!)
- Best Employee Engagement Initiative (Skilled Volunteering) (new!)
- Best Environmental Initiative
- Best Experiential Marketing Initiative (new!)
- Best Health Initiative
- Best Small to Medium-Sized Business Initiative (new!)
- Best Social Media Activation (renamed)
- Best Social Service Initiative
- Best Social Impact Video
Want to ensure your campaign has the best shot at winning a Halo Award?
Be sure to join our free 11/29 webinar on creating an award winning entry!
Need some creative inspiration?
View all previous Halo Winners or Search Halo Awards below.
Rinse, Recycle, Repeat: Garnier, DoSomething.org and Terracycle
DoSomething.org and Garnier joined forces to remind people to recycle plastics in the bathroom by creating vibrant recycling bins and placing them in restrooms. Because nearly half of Americans don’t recycle their plastic beauty and personal care products, this lack of bathroom recycling is a major reason why beauty &…
WestJet Live Different Builds: WestJet & Live Different
In 2012, in partnership with Live Different, the WestJet Live Different Builds program was born. A 10 day humanitarian trip to Puerto Plata, Dominican Republic, the WestJet Live Different Builds program is a life-changing initiative where each year 50 WestJetters immerse themselves in the local community of Puerto Plata, Nuevo…
MySkills4Afrika invites Microsoft employees from all over the world to contribute their time, talent and deep expertise to help build a successful, promising future for Africa. The majority come from Microsoft headquarters in the USA. Launched in late 2013, participants support a wide range of individuals and organizations across the…
Evite Donations: Evite, Over 5,000 nonprofit organizations and Pledgeling
Evite is the world’s leading digital platform for online invitations boasting 100 million+ annual users. Evite noticed a growing consumer trend within their events: hosts wanted to ask guests to donate to their favorite charity in lieu of bringing gifts to their parties but there was no simple way to…
#DreamBigPrincess: Disney & Girl Up
In 2016, Disney launched “Dream Big, Princess,” a video series highlighting key story moments and inspiring qualities demonstrated by each Disney Princess. It reached millions around the world, and became the basis for a 2017 campaign aimed at new audiences. Knowing that many girls around the world face a gap…
Honoring Veterans Then and Now: Activision Blizzard and CODE
In 2017, Activision Blizzard had an unprecedented opportunity to leverage its IP in support of the Call of Duty Endowment and the veteran employment cause with the release of Call of Duty®: WWII—the latest game in the wildly popular Call of Duty video game franchise, with an audience of…
Dine Out: Grimaldi's and Share Our Strength
Kids love pizza, and Grimaldi’s Pizzeria, a coal-fired, brick-oven pizzeria with 49 locations in 16 states, loves to serve it to them. But Grimaldi’s realized that 1 in six kids (or 13 million children nationwide) will face hunger in the United States, and it teamed up with No Kid Hungry,…
Walls Are Meant for Climbing: The North Face & The Trust for Public Land
Aimed at making the sport of climbing more accessible and inclusive, The North Face launched the Walls Are Meant For Climbing campaign in 2017 to ask people to rethink the way they look at walls. For The North Face, walls aren’t meant to divide, they can unite. In addition to…
Forever Against Animal Testing: The Body Shop CA & Cruelty Free Internat'l
The Body Shop (TBS) is a global beauty brand founded in 1976 in Brighton, England, by Anita Roddick, British activist and the founder of ‘ethical consumerism’ and seeks to make a positive difference in the world by offering high-quality, naturally-inspired, cruelty-free skincare, hair care and make-up produced ethically and sustainably.…
Shopathon to fight AIDS: Bank of America and (RED)
Bank of America and (RED) have been partners for seven years, a reflection of the bank’s commitment to solving the global health crisis of AIDS and in doing so advancing global community stability and economic mobility. Bank of America is committed to raising $20 million to support (RED)’s mission to…