The Halo Awards are North America’s highest honor for corporate social initiatives and cause marketing and showcase successful consumer engagement and employee engagement efforts. The Halo Awards will be the subject of a special section in Adweek and awarded at the Engage for Good Conference in Chicago on May 24, 2018. This prestigious CSR and cause marketing award focuses on initiatives where brand purpose and social impact intersect to help build a better world and the bottom line.
The submission period is NOW OPEN
Regular Deadline: January 12, 2018
Late Deadline (additional fee): January 18, 2018
Halo Finalists Announced: February 14, 2018
Gold and Silver Winners Revealed: May 24, 2018 at the 2018 Engage for Good Conference
Each entry consists of a completed Submission Background form, a Submission Detail section no more than four pages long, up to six pages of Supporting Materials and payment of the entry fee.
Outstanding companies and causes compete in the following categories:
- Best Animal Initiative
- Best Behavior Change Initiative (new!)
- Best Consumer-Activated Corporate Donation Initiative (renamed)
- Best Consumer Donation/Crowdfunding Initiative (expanded)
- Best Education Initiative
- Best Employee Engagement Initiative (Group Volunteering) (new!)
- Best Employee Engagement Initiative (Skilled Volunteering) (new!)
- Best Environmental Initiative
- Best Experiential Marketing Initiative (new!)
- Best Health Initiative
- Best Small to Medium-Sized Business Initiative (new!)
- Best Social Media Activation (renamed)
- Best Social Service Initiative
- Best Social Impact Video
Want to ensure your campaign has the best shot at winning a Halo Award?
Be sure to join our free 11/29 webinar on creating an award winning entry!
Need some creative inspiration?
View all previous Halo Winners or Search Halo Awards below.
Save the Children
For nearly 100 years, Save the Children has led global action for children. Around the world, they give children a healthy start in life, the opportunity to learn and protection from harm. Global Corporate Partners represent many of Save the Children’s most powerful collaborations for creating positive change for the…
Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way and the company has a long history of doing good through its social enterprise, Salesforce.org. Salesforce.org gets tools and technology, the most powerful equalizer of our time, in the hands of nonprofits and…
Viacom is home to iconic brands such as MTV, VH1, CMT, BET, Nickelodeon, Comedy Central, TV Land, and Spike and film studio Paramount Picture, engaging fans through the issues that matter most to them. Whether it’s diversity and inclusion, education, health and wellness or the most pressing social issues, Viacom…
Here to Stay: Spotify and Kealing Middle School
Every year, the people of Austin turn over their city to SXSW. The world’s biggest brands take over the city to be around breaking artists, tech trends, and influential consumers for a week, then leave only to return the following year. It’s hard for brands to stand out among the…
Inspiring the next generation of leaders in STEM: National 4-H Council and HughesNet
Internet provider HughesNet serves primarily un- or underserved rural and exurban households using satellite technology. To differentiate itself from competitors, the company turned to a partnership with the National 4-H Council to elevate their brand while addressing an important need: access to STEM education in underserved rural and exurban communities.…
Impact of a Wish: WestJet & Make-A-Wish Canada
Many people know about Make-A-Wish and its mission to grant wishes to sick children. But far fewer people understand the impact receiving these wishes has on the children who make them. Make-a-Wish Canada and WestJet, along with creative content agency studio m, set out to help people better understand why…
Xylem Watermark: Xylem, Inc.
As a world leader in water technology, Xylem knows how important a cool, fresh, and safe glass of water can be. Xylem Watermark, Xylem’s corporate citizenship and employee engagement program, is dedicated to providing and protecting safe water resources for communities in need around the world and educating people about…
Prescription For Good: Watertree Health and Make-A-Wish America
Watertree Health is a health care company providing free prescription discount cards to address the growing need for affordable medicines. The company launched “Prescription for Good” in 2013 with a pilot program featuring a prescription discount card benefitting Make-A-Wish (the company also has programs with local food banks and ASPCA).…
Home Fire Drill Day: Nationwide and Nationwide Children's Hospital, Safe Kids Worldwide and American Red Cross
In 2016, Nationwide’s signature cause program, Make Safe Happen, was in a period of evolution and rebuilding. Following the program’s controversial launch in 2015, the team revamped the tone of messaging from bold and urgent to inspiring and empowering. Strategically and tactically, the program shifted from broad-scale advertising and awareness…
Cycle for Survival: Ten Years of Impact: Memorial Sloan Kettering Cancer Center and Equinox
High-performance lifestyle leader Equinox is the founding partner of Cycle for Survival, the movement to beat rare cancers, which is owned and operated by Memorial Sloan Kettering Cancer Center. One thing is for sure: Cycle for Survival is about movement. Each year, at Equinox locations across the country, tens of thousands of…