Healing Hands for Arthritis - Massage Envy & Arthritis Foundation
With the joint purpose to help people feel their best by conquering every day battles, Massage Envy and the Arthritis Foundation leveraged their national partnership to host the fifth annual Healing Hands for Arthritis (HHFA) event. The one-day national fundraising and awareness event took place on Wednesday, Sept. 16 at over 1,000 Massage Envy locations across the country. Ten dollars from every one-hour massage and facial as well as 10% from retail sales were donated to the cause.
Each clinic was encouraged to put their own twist on POS fundraising, including “fish bowl” collecting from customers that included bake sales, raffles, prize wheels, etc. – and ended up collecting nearly half of all funds raised.
Massage Envy’s Franchise Support Center (FSC) hosted a webinar with all the local PR and marketing agencies to review the plan and campaign guidelines and distributed both a national press release and provided local media alert templates for franchisors to distribute in their respective markets.
Massage Envy engaged with their social audience in new ways, including “Click-to-reveal” posts that provided an engaging way to learn more about arthritis and how massage can help those dealing with the symptoms of the disease.
As a result, $1.12 million was donated to the Arthritis Foundation and Massage Envy saw increases in both in-store product sales and services provided compared to prior year. Since its inception, the partnership has raised more than $4 million in support of Arthritis Foundation’s research for new scientific discoveries and helped provide valuable resources to help people with arthritis live their best life.